Allstate’s Give Back Day (diversity initiative)

ALLSTATE_GIVENoticed a targeted ad from Allstate in my Facebook profile this am.

The execution (in a rather cliche airburshed “street” grafiti mural style) takes users out to a microsite, BeyondFebruary.com – which claims to be Allstate’s commitment to Afro-Americans beyond Black History Month. Users here are encouraged to “give back” on MLK day by reviewing the lists of local volunteer oppportunitines. Users are then invited to post photos and vids of their efforts.

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