State Farm Expanding Sponsorship of the Billboard Latin Music Awards

This article provides another example of a way in which State Farm is expanding its marketing efforts towards Hispanics.  Most interesting to me is the “Music is my Ticket” aspect of the program, in which concertgoers can donate musical instruments to programs at local schools in exchange for concert tickets.

State Farm Backs Latin Music Shows

Concerts are tied to insurers sponsorship of Billboard Latin Music Awards

April 13, 2010 –  Steve McClellan

For the second consecutive year, State Farm Insurance will be the name sponsor of the Billboard Latin Music Awards, which airs April 29 on Telemundo. This year, in a new twist, the insurer is sponsoring a series of concerts in major cities across the U.S. leading up to the event, culminating with shows in New York and Los Angeles on April 15 and 17, respectively. For the first time, the awards show itself will air live from Puerto Rico.

Read more here:  State Farm Backs Latin Music Shows.