State Farm Sponsored “OK Go” Viral Video Wins WebbyAward

Capitalizing on digital opportunities is a great way to achieve brand exposure and reach users in a new environment.  It also provides the opportunity to align with innovative ideas and potentially win awards for forward thinking creativity.

Roger Ebert, OK Go among Webby Award winners

JAKE COYLE | AP Entertainment Writer | Posted: Tuesday, May 4, 2010 9:56 am (NEW YORK) — Though Roger Ebert lost his ability to speak after surgery for cancer, he has found a new and powerful voice online. The film critic was chosen as person of the year by the Webby Awards.

The 14th annual Webbys, which celebrate Internet achievement, were announced Tuesday by the International Academy of Digital Arts and Sciences, a 550-member group of Web experts.

Ebert was singled out for “raising the bar for online journalism” with his blog on the Chicago Sun-Times' website. He is also an avid Twitterer and is planning a new movie-review TV program that he says will have a strong presence online.

The Webbys also honored the rock band OK Go, famous for their viral music videos, as video artist of the year. Bloomington-based State Farm Insurance Cos. sponsored the band's latest viral hit earlier this year, for their song “This Too Shall Pass,” featuring a giant, musically timed Rube Goldberg machine.

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via Roger Ebert, OK Go among Webby Award winners.

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