Out of Print, Marketers Shifting Print Dollars to Online

Interesting article as we take a broad look at the role of online.  2009 saw some large shifts in media dollars from print to online, specifically in the insurance category, State Farm saw a 55 percent drop in print. 

Out of Print: Marketers Who Severely Cut Back in 09

via Out of Print: Marketers Who Severely Cut Back in 09.

Brandweek
by Noreen O’Leary
June 27, 2010

For most traditional media, 2009 was an ugly year, but for print the tanking economy accelerated the digital migration for many large marketers.

Many big-spending categories made sharp cuts in print, according to Nielsen Co. data. Auto and light truck dealerships cut it 23 percent, real estate brokers 36 percent,  financial brokerage services 35 percent, hotels and resorts 31 percent, and automobile insurance 26 percent.

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