Apps Not Ads: Google’s Tsunami Person Locator

Only a few hours after the quakes off the coast of Japan, Google strikes with a locator tool/database for people looking for missing persons or reporting info about missing persons.

Takeaways: Generous Ideas. Also, (Re)Act Fast Ideas…dude, the calamity was only hours ago, and Google is on the spot with a working solution. Ideal approach for an insurance company to behave this way.

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