State Farm asks: Are you and your family safe from giant marauding alien robots?

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Adweek notes: Insurance will certainly come in handy when the aliens arrive and start really messing with our suburbs.

This visually impressive, and actually quite amusing, action-movie parody from State Farm and DDB Chicago presents a giant, Star Wars-like mechanical monster from outer space terrorizing a nice quiet street on Earth outside a nondescript city. The usefulness of auto, home, and life insurance becomes eminently clear when the creature takes a shine to Duane’s property—first Duane’s car, then Duane’s house, then Duane himself—while the only two neighbors who aren’t fleeing in terror offer wry commentary on the proceedings. Although actually, it turns out Duane doesn’t need the life insurance. The colossus embeds him and his La-Z-Boy safely atop an SUV owned by another neighbor—who hopefully has some insurance as well.


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