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Competitor Marketing Archive
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Allstate Campaign Addresses Renter’s Insurance
Posted on September 5, 2012 | No CommentsAddressable TV Ads Might — Finally — Be Ready for Prime Time AdAge notes: If you watch TV, chances are you’ve come upon Mayhem, the devil-may-care character who is seemingly […] -
Humans Are Their Own Worst Enemy in New Liberty Mutual Campaign
Posted on August 2, 2012 | No CommentsAdWeek notes: Humans. We sure suck, always doing stupid, destructive stuff. Like walking into glass doors, squirting ketchup all over our dinner companions and dropping air conditioners from tall buildings […] -
Nationwide Tags New Ad With Danica Patrick’s Cellphone Number
Posted on August 2, 2012 | No CommentsClever viewer voicemails might get a call back AdWeek notes: Nationwide Insurance’s new ad features a call to action you don’t see very often: Danica Patrick’s cellphone number. In the […] -
State Farm – Redesigned Mobile Offerings
Posted on July 16, 2012 | No CommentsState Farm® has launched a redesigned version of its top ranked mobile experience m.statefarm.com® as well as a new version of its core mobile application, Pocket Agent®. The most recent […] -
State Farm Finds Synergy With Sustainable Startup
Posted on March 11, 2012 | No CommentsExisting Sponsorship Was Perfect Tie-in With Soccket Balls, a Novel Power-Delivery Device AdAge notes: For an engineering-class project at Harvard University, four students invented a soccer ball that converts play […] -
State Farm encourages safety via Android app
Posted on February 21, 2012 | No CommentsMobileMarketer notes: State Farm is providing users with individual feedback about their driving habits and offering tips on how they can drive more safely via a new Android application. The […] -
Guardian Life Insurance Generates Leads via LinkedIn, Facebook
Posted on February 13, 2012 | No CommentseMarketer notes:A N I N T E R V I E W W I T H :Steve HolsteinChief Marketing Officer Guardian Life Insurance Company of America In his role as […] -
State Farm mobile site ranks top in experience
Posted on February 12, 2012 | No CommentsMobileMarketer notes: State Farm’s mobile site was voted best by Key Lime Interactive among other auto insurance companies’ sites. State Farm ranked best in several categories that consumers said were […] -
Progressive TV Drives Viewthrough™ w/ Shazam
Posted on November 12, 2011 | No CommentsNoticed this last nite…