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Media Archive
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Ad campaign links househunters with test-drive of a new car (why not insurance?)
Posted on May 19, 2012 | No CommentsSpringwise notes: The Househunter Test-Drive campaign by TBWA\RAAD Dubai matches property seekers looking at classified ad site Dubizzle with a Nissan vehicle tailored to their specifications, which they can then […] -
Progressive Tracks Driver Responsibility With In-Car Device
Posted on December 16, 2010 | No CommentsMashable notes: Car insurance company Progressive has found a new way to give its customers deep discounts when appropriate: It’s giving drivers tiny devices that plug into their cars; if […] -
What The F#*k Is Social Media, NOW?
Posted on August 8, 2010 | No Comments3rd update in the series. Hot quotes and stats… What the F**k is Social Media NOW? View more presentations from Marta Kagan. -
Out of Print, Marketers Shifting Print Dollars to Online
Posted on June 28, 2010 | No CommentsInteresting article as we take a broad look at the role of online. 2009 saw some large shifts in media dollars from print to online, specifically in the insurance category, […] -
The Evolution of Social Media
Posted on June 17, 2010 | No CommentsGatorade takes social media seriously with “mission control center “ The Wall – Social, Marketing, Media: blogged (part of Brand Republic) by Ben Bold, June, 17, 2010 As […] -
Liberty Mutual also first among iAd-vertisers, details sketchy
Posted on June 13, 2010 | No CommentsLiberty Mutual strikes with more mobile advertising moves since their iPad ads in Time Magazine. Kristin Suppelsa (Vice President and Manager of Communications Support for Liberty Mutual) stated the company’s […] -
State Farm among first on Apple’s new iAd platform
Posted on June 13, 2010 | No CommentsState Farm, an Apple iAd launch advertiser, detailed its advertising plans for the new mobile ad network in an exclusive interview with Mobile Marketer. The car insurance company was one among […] -
MediaPost Publications CBS Goes Radical: 7 Shows Axed, Hits Moved 05/20/2010
Posted on May 20, 2010 | No CommentsCBS was the last network to reveal their 2010/2011 upfront schedule and surprisingly made some of the boldest moves of the week. It’s refreshing to see that what is recognized […] -
Distracted Driving Spikes in News Coverage
Posted on May 16, 2010 | No CommentsWhile watching CNN today, noticed yet another of those: “distracted driving is a big ‘ol menace” news stories. Reporter Katie Linendoll, Tech Expert put an interesting stat out for volume […] -
New All State Spot to Air on Monday (5/17)
Posted on May 14, 2010 | 1 CommentAll State will be launching the new “Speed Dating” spot this coming Monday. The message focuses on the importance of a trusting relationship between agent and client. Interesting that there will […]