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New Perspectives Archive
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Auto Insurance Comparison Startup Leaky Launches Nationally, Raises $670K
Posted on December 6, 2012 | No CommentsData-driven Leaky is here to make sure you’re getting the best price on your car insurance. See the TechCrunch writeup below, and here’s another Leaky story with more personality from […] -
Become a Secret Santa for Hurricane Sandy Victims With SecretSandy.org
Posted on December 3, 2012 | No CommentsAfter more than a month, life has yet to return to normal for many of those hit by Hurricane Sandy, but one website hopes to spread a little holiday cheer […] -
Nationwide Tags New Ad With Danica Patrick’s Cellphone Number
Posted on August 2, 2012 | No CommentsClever viewer voicemails might get a call back AdWeek notes: Nationwide Insurance’s new ad features a call to action you don’t see very often: Danica Patrick’s cellphone number. In the […] -
Ad campaign links househunters with test-drive of a new car (why not insurance?)
Posted on May 19, 2012 | No CommentsSpringwise notes: The Househunter Test-Drive campaign by TBWA\RAAD Dubai matches property seekers looking at classified ad site Dubizzle with a Nissan vehicle tailored to their specifications, which they can then […] -
Health-Insurance Providers Seek Direct-to-Consumer Connections
Posted on February 13, 2012 | No CommentsTo Stand Out in What Will Likely Be a Crowded Environment, Companies Are Building Private Exchanges and Retail Outlets, and Working to Differentiate Their Brands AdAge notes: The affordable care […] -
JWT Intelligence notes: 100 Things to Watch (for) in 2012
Posted on December 30, 2011 | No Comments -
Progressive TV Drives Viewthrough™ w/ Shazam
Posted on November 12, 2011 | No CommentsNoticed this last nite… -
Up to 25% of Accidents Are Associated With Gadgets
Posted on July 9, 2011 | No CommentsMashable notes: A new study from the Governors Highway Safety Association (GHSA) highlights the impact that cellphones and other gadgets can have on car crashes. According to the study, as […] -
Google Wants to Become Your Personal Finance Advisor
Posted on May 21, 2011 | No CommentsGoogle Advisor offers finance product comparisons and reccos…is Insurance far behind? In its attempt to break into the personal finance market, Google has launched a new tool for finding and […] -
Sneaker Freaker Magazine wants your vote for “Dog Poop Insurance”
Posted on March 11, 2011 | No CommentsPoop Happens. Insure your shoes against it Nice use of the annotation in video to fuel fast voting (no microsites required)