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Allstate Archive
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![Addressable TV Ads Might — Finally — Be Ready for Prime Time AdAge notes: If you watch TV, chances are you’ve come upon Mayhem, the devil-may-care character who is seemingly […]](http://premium.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Allstate Campaign Addresses Renter’s Insurance")
Allstate Campaign Addresses Renter’s Insurance
Posted on September 5, 2012 | No CommentsAddressable TV Ads Might — Finally — Be Ready for Prime Time AdAge notes: If you watch TV, chances are you’ve come upon Mayhem, the devil-may-care character who is seemingly […] -
![Meet The Brand Mascots That Are About to Show Up at Your Door AdAge notes: We’ve all encountered at least one M&M or Energizer Bunny in the history of […]](http://premium.fallonhotdish.com/files/2011/10/premium.fallonhotdish-115x115.png "Angry Birds, Progressive’s ‘Flo’ and Allstate’s Mayhem Are Hijacking Halloween")
Angry Birds, Progressive’s ‘Flo’ and Allstate’s Mayhem Are Hijacking Halloween
Posted on October 30, 2011 | No CommentsMeet The Brand Mascots That Are About to Show Up at Your Door AdAge notes: We’ve all encountered at least one M&M or Energizer Bunny in the history of […] -
Facebook Launches First Agency-Designed Ad Unit With Allstate, Hallmark
Posted on June 20, 2011 | No CommentsUnit Designed to be a Conversation-Starting Question AdAge notes: For the first time, an agency-designed ad unit goes live on Facebook today. The unit — called “Comments” — is the […] -
![AdAge notes: Geico’s Gecko, Progressive’s Flo Have Goaded Allstate, Others Into Upping Marketing Ante When talking about Allstate’s Mayhem campaign, Nina Abnee gets right to the point. “We wanted to […]](http://premium.fallonhotdish.com/files/2011/02/30-thenumbers-chart-022111big.jpg "How the Insurance Industry Got Into a $4 Billion Ad Brawl")
How the Insurance Industry Got Into a $4 Billion Ad Brawl
Posted on February 23, 2011 | No CommentsAdAge notes: Geico’s Gecko, Progressive’s Flo Have Goaded Allstate, Others Into Upping Marketing Ante When talking about Allstate’s Mayhem campaign, Nina Abnee gets right to the point. “We wanted to […] -
Mayhem has a Facebook Page
Posted on October 31, 2010 | No CommentsAlmost 15K fans to-date, and he’s got some interesting user-participation going this Halloween as folks post their own Mayhem. -
Allstate launched Tag In app
Posted on October 14, 2010 | No CommentsAllstate launched Tag In, available for iPhone, BlackBerry® and Android. In just four touches, send a quick message and your location to your family, friends and colleagues. Check it out! -
Sixth Annual “Allstate America’s Best Drivers Report™
Posted on September 3, 2010 | No CommentsSeptember 3,2010 The Allstate Insurance Company (NYSE: ALL) today released its sixth annual “Allstate America’s Best Drivers Report™.” The report ranks America’s 200 largest cities in terms of car collision […] -
![Q&A: Allstate CMO Mark LaNeve He talks about injecting some ‘Mayhem’ into insurer’s ad mix July 21, 2010 By Todd Wasserman, Brandweek Allstate recently shook up its advertising approach […]](http://premium.fallonhotdish.com/files/2010/08/mayhem.jpg "Q&A: With Allstate CMO Mark LaNeve about Mayhem Campaign")
Q&A: With Allstate CMO Mark LaNeve about Mayhem Campaign
Posted on July 21, 2010 | No CommentsQ&A: Allstate CMO Mark LaNeve He talks about injecting some ‘Mayhem’ into insurer’s ad mix July 21, 2010 By Todd Wasserman, Brandweek Allstate recently shook up its advertising approach […] -
![Todays’ FBook post from Allstate gives a clever bit of transparency about the lengths they go to respond to disaster claims. Good stuff. Here is another update showing how they’re […]](http://premium.fallonhotdish.com/files/2010/06/FBOOK_ALLSTATE_DISASTER.png "Allstate on Facebook Today")
Allstate on Facebook Today
Posted on June 24, 2010 | No CommentsTodays’ FBook post from Allstate gives a clever bit of transparency about the lengths they go to respond to disaster claims. Good stuff. Here is another update showing how they’re […] -
![CMO Mark LaNeve Unveils Site to Maximize One of the Smallest Budgets in Insurance Industry AdAge.com reports: Allstate is reaching out to media sellers, asking them to submit ideas on […]](http://premium.fallonhotdish.com/files/2010/03/See-full-size-image.jpeg "Allstate Launches Portal to Gather Media-Buying Ideas")
Allstate Launches Portal to Gather Media-Buying Ideas
Posted on March 25, 2010 | No CommentsCMO Mark LaNeve Unveils Site to Maximize One of the Smallest Budgets in Insurance Industry AdAge.com reports: Allstate is reaching out to media sellers, asking them to submit ideas on […]