-
Featured Posts
Tags
Nationwide Aflac Content Strategy No Phone Zone Trends/Next Snapshot iPhone Economy Home Improvement Liberty Mutual Texting Dog Poop Insurance Allstate GEICO Flo Disaster Progressive Mayhem iAd Data Visualization Hispanic Marketing distracting driving Google BullyWare CyberStalking iPad Social10 Generosity Apple Diversity Caveman Connected Car iPhone Audible SMS SMS/Text Oprah cell phones Car Town Conscientious Consumption Distracted Driving Mobile10 Farmers Insurance Back-Pocket Solutions eSurance Facebook Apps Not Ads Always On Benjamin Moore American Family Insurance State Farm BrainfoodAuthors
- Blog Administrator (93)
- Sarah Crist (2)
- Marty Wetherall (2)
- Aneela Kumar (1)
Allstate Archive
-
![Addressable TV Ads Might — Finally — Be Ready for Prime Time AdAge notes: If you watch TV, chances are you’ve come upon Mayhem, the devil-may-care character who is seemingly […]](http://premium.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Allstate Campaign Addresses Renter’s Insurance")
Allstate Campaign Addresses Renter’s Insurance
Posted on September 5, 2012 | No CommentsAddressable TV Ads Might — Finally — Be Ready for Prime Time AdAge notes: If you watch TV, chances are you’ve come upon Mayhem, the devil-may-care character who is seemingly […] -
![Meet The Brand Mascots That Are About to Show Up at Your Door AdAge notes: We’ve all encountered at least one M&M or Energizer Bunny in the history of […]](http://premium.fallonhotdish.com/files/2011/10/premium.fallonhotdish-115x115.png "Angry Birds, Progressive’s ‘Flo’ and Allstate’s Mayhem Are Hijacking Halloween")
Angry Birds, Progressive’s ‘Flo’ and Allstate’s Mayhem Are Hijacking Halloween
Posted on October 30, 2011 | No CommentsMeet The Brand Mascots That Are About to Show Up at Your Door AdAge notes: We’ve all encountered at least one M&M or Energizer Bunny in the history of […] -
Facebook Launches First Agency-Designed Ad Unit With Allstate, Hallmark
Posted on June 20, 2011 | No CommentsUnit Designed to be a Conversation-Starting Question AdAge notes: For the first time, an agency-designed ad unit goes live on Facebook today. The unit — called “Comments” — is the […] -
![AdAge notes: Geico’s Gecko, Progressive’s Flo Have Goaded Allstate, Others Into Upping Marketing Ante When talking about Allstate’s Mayhem campaign, Nina Abnee gets right to the point. “We wanted to […]](http://premium.fallonhotdish.com/files/2011/02/30-thenumbers-chart-022111big.jpg "How the Insurance Industry Got Into a $4 Billion Ad Brawl")
How the Insurance Industry Got Into a $4 Billion Ad Brawl
Posted on February 23, 2011 | No CommentsAdAge notes: Geico’s Gecko, Progressive’s Flo Have Goaded Allstate, Others Into Upping Marketing Ante When talking about Allstate’s Mayhem campaign, Nina Abnee gets right to the point. “We wanted to […] -
Mayhem has a Facebook Page
Posted on October 31, 2010 | No CommentsAlmost 15K fans to-date, and he’s got some interesting user-participation going this Halloween as folks post their own Mayhem. -
Allstate launched Tag In app
Posted on October 14, 2010 | No CommentsAllstate launched Tag In, available for iPhone, BlackBerry® and Android. In just four touches, send a quick message and your location to your family, friends and colleagues. Check it out! -
Sixth Annual “Allstate America’s Best Drivers Report™
Posted on September 3, 2010 | No CommentsSeptember 3,2010 The Allstate Insurance Company (NYSE: ALL) today released its sixth annual “Allstate America’s Best Drivers Report™.” The report ranks America’s 200 largest cities in terms of car collision […] -
![Q&A: Allstate CMO Mark LaNeve He talks about injecting some ‘Mayhem’ into insurer’s ad mix July 21, 2010 By Todd Wasserman, Brandweek Allstate recently shook up its advertising approach […]](http://premium.fallonhotdish.com/files/2010/08/mayhem.jpg "Q&A: With Allstate CMO Mark LaNeve about Mayhem Campaign")
Q&A: With Allstate CMO Mark LaNeve about Mayhem Campaign
Posted on July 21, 2010 | No CommentsQ&A: Allstate CMO Mark LaNeve He talks about injecting some ‘Mayhem’ into insurer’s ad mix July 21, 2010 By Todd Wasserman, Brandweek Allstate recently shook up its advertising approach […] -
![Todays’ FBook post from Allstate gives a clever bit of transparency about the lengths they go to respond to disaster claims. Good stuff. Here is another update showing how they’re […]](http://premium.fallonhotdish.com/files/2010/06/FBOOK_ALLSTATE_DISASTER.png "Allstate on Facebook Today")
Allstate on Facebook Today
Posted on June 24, 2010 | No CommentsTodays’ FBook post from Allstate gives a clever bit of transparency about the lengths they go to respond to disaster claims. Good stuff. Here is another update showing how they’re […] -
![CMO Mark LaNeve Unveils Site to Maximize One of the Smallest Budgets in Insurance Industry AdAge.com reports: Allstate is reaching out to media sellers, asking them to submit ideas on […]](http://premium.fallonhotdish.com/files/2010/03/See-full-size-image.jpeg "Allstate Launches Portal to Gather Media-Buying Ideas")
Allstate Launches Portal to Gather Media-Buying Ideas
Posted on March 25, 2010 | No CommentsCMO Mark LaNeve Unveils Site to Maximize One of the Smallest Budgets in Insurance Industry AdAge.com reports: Allstate is reaching out to media sellers, asking them to submit ideas on […]