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Progressive Archive
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Progressive TV Drives Viewthrough™ w/ Shazam
Posted on November 12, 2011 | No CommentsNoticed this last nite… -
Angry Birds, Progressive’s ‘Flo’ and Allstate’s Mayhem Are Hijacking Halloween
Posted on October 30, 2011 | No CommentsMeet The Brand Mascots That Are About to Show Up at Your Door AdAge notes: We’ve all encountered at least one M&M or Energizer Bunny in the history of […] -
Dress Like Flo from Progressive this Halloween
Posted on October 12, 2011 | No Comments -
Progressive “Snapshot” TV
Posted on October 12, 2011 | No CommentsPreviously mentioned Progressive Snapshot back in December. New TV pushes the feature heavily. then Video360• on YouTube details the feature -
How the Insurance Industry Got Into a $4 Billion Ad Brawl
Posted on February 23, 2011 | No CommentsAdAge notes: Geico’s Gecko, Progressive’s Flo Have Goaded Allstate, Others Into Upping Marketing Ante When talking about Allstate’s Mayhem campaign, Nina Abnee gets right to the point. “We wanted to […] -
Progressive Tracks Driver Responsibility With In-Car Device
Posted on December 16, 2010 | No CommentsMashable notes: Car insurance company Progressive has found a new way to give its customers deep discounts when appropriate: It’s giving drivers tiny devices that plug into their cars; if […] -
Progressive Introduces New Nomadic Pitchman
Posted on December 11, 2010 | No CommentsNYT notes: Progressive introduces a character, informally called the Messenger, on Sunday. He appeared with Flo in an early ad. Progressive is joining the ranks of insurers that run multiple […] -
Progressive Offers $10MM Automotive X-Prize
Posted on August 25, 2010 | No CommentsX-Prizes endure today from a previous era of rich biz magnates who put up big money to solve big audacious goals/problems (first transcontinental railway, or crossing sea channels). In the […] -
Oprah taping another show on Texting+Driving menace
Posted on April 22, 2010 | No CommentsOprah to tape another show on texting and driving next week in Atlanta, GA, in conjunction with her No Phone Zone platform against distracted driving (co-sponsored with Progressive Insurance). Actress […] -
Oprah Winfrey and Progressive’s “No Phone Zone” Day April 30th
Posted on April 9, 2010 | No CommentsDuring her show today (Jan. 22), Oprah Winfrey announced that Progressive is sponsoring the No Phone Zone campaign, an awareness campaign designed to educate drivers on the dangers of cell […]